Copywriting
Since I have escaped the profession of copywriter that I spent three years surviving, I thought that I'd reflect back on this job and on the field of advertising as a whole. So please enjoy my analysis of corporate copywriting through this series of James Spader-specific gifs and/or images. Be a copywriter they said, it'll be fun they said. Once upon a time, I proofed a letter and gave it to my boss. He made changes…GIVING IT BACK TO ME WITH MISTAKES THAT HE ADDED…and then proceeded to give me crap about my ability to be an effective copywriter. Prepare to be poor unless you work for some elite, big city agency, in which case, prepare to sign over your entire life for that paycheck. No seriously…you will be in your office at midnight…and at five am the next day. Want a husband? Want kids? Forget it. Your clients will tell your agency that they want you to "be creative," and then they will proceed to give you their (already written ...