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Showing posts with the label advertising

Copywriting

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Since I have escaped the profession of copywriter that I spent three years surviving, I thought that I'd reflect back on this job and on the field of advertising as a whole. So please enjoy my analysis of corporate copywriting through this series of James Spader-specific gifs and/or images. Be a copywriter they said, it'll be fun they said. Once upon a time, I proofed a letter and gave it to my boss. He made changes…GIVING IT BACK TO ME WITH MISTAKES THAT HE ADDED…and then proceeded to give me crap about my ability to be an effective copywriter. Prepare to be poor unless you work for some elite, big city agency, in which case, prepare to sign over your entire life for that paycheck. No seriously…you will be in your office at midnight…and at five am the next day. Want a husband? Want kids? Forget it. Your clients will tell your agency that they want you to "be creative," and then they will proceed to give you their (already written ...

All About Advertising

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If you are considering joining the advertising field professionally, there are a few things you should know. 1. It's a Highly Competitive Field A lot of people think that they will be able to be super creative and come up with new campaigns all the time. This isn't true 90% of the time. But it's the idea and the excitement that lead a lot of people to this field. I can tell you right now that this field is nothing like what's portrayed on Mad Men. If you're looking for a super sexy career path, consider becoming a Kardashian. 2. You Have to Know Where You Fit There is no "advertising" job. There are many jobs within that umbrella term of "advertising." There are four aspects to advertising: copy, art, client servicing and media buying. Client servicing professionals usually have a background in marketing and are the ones that work closely with the client and the creative team to make sure the ideas stay on track. Media buyers buy space in t...

The Advertising Alphabet

A is for Advertising B is for Brochure C is for Copywriter D is for Designer E is for Email F is for Filing collateral G is for Graphic Designers H is for Html I is for Internet Marketing J is for Jack Daniels K is for Killer Idea! L is for Loneliness M is for Meetings N is for Notebooks full of crap O is for Office Relations P is for Pitching to the Client Q is for Quark R is for Releases, Press S is for Submitting ads T is for Turmoil U is for Uncooperative Adobe V is for Venting W is for Words, Words, and more Words...maybe even Microsoft Word X is for Xerox Y is for Y ME? Z is for ZZZZZZZ *This content is copyrighted and belongs to Elizabeth R. Rector. (So no stealing bitches!)

Collegiate Truth

I have learned something about college; and unfortunately, it's that it can be really lonely. Don't get me wrong, I have lots of friends, but college isn't the roller coaster of pure awesome that so many people make it out to be. And the more stressors that are present, the more of your time is taken up and the more time is taken up the lonelier you feel. Rushing from one thing to the next, from one class to the next from one internship to a class, from class to a job from jobs to interviews from interviews to sorority meetings. It's more like a roller coaster of ridiculousness that involves odd sleeping habits, poor eating habits and a constant struggle with parking, papers, tests, projects and lots of TUMS. My second most popular drink is Pepto Bismol and ZONE protein bars, Nilla Wafers and Yoplait are keeping me alive. Anyway, so here I am, half-studying, half nursing an upset stomach and fully invested in watching this new episode of HOUSE M.D. I'm not quite sur...

What to do...

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This morning I woke up at eight something, so much for sleeping in late. I laid there in my pink plaid pajama bottoms and pink TCU hoodie, wrapped in a sea of green sheets. I rested my hand on my chest and felt my heartbeat through both layers of clothing. It beat fast, as usual. And I continued laying there, relishing the fact that I didn't have to be anywhere. My obnoxiously squeaky bed screeched in protest as I got up and opened my blinds. This was going to be a day of errands, artwork and reading my media law book. But no matter what exactly I'm doing the realization that I'm nearly half-done with my last year of college is never far from my thoughts. There are so many possible directions for my life to take post-college that it's mind boggling. Haha, that reminds me of last night when I got caught up on an episode of Community I had missed. Ahbed and Troy had a housewarming party and Jeff created six parallel timelines by rolling a die to see who had to go answer t...